SPESICA SEMIBOLD 600 — LOGO PACKAGE

Wordmark: General Sans Semibold, actual font weight 600. Typography is outlined in all SVG files, with no font dependency. The hexagonal S follows the reconstructed master from earlier exports. This set uses solid and smooth-gradient variants, without 3D facets.

Six folders follow the requested reference structure. Primary Dark means a dark wordmark for light backgrounds. Primary Light means white or light-grey artwork for dark backgrounds.

Transparent_ZeroMargin: transparent background, tightly fitted to visible artwork on every outer edge. Internal spacing between symbol and wordmark is intentional.
White_Plate: dark/signature artwork on white with 15% of logo height as padding on every edge.
Navy_Plate: white/light-grey artwork on navy with the same padding rule. Light artwork uses a navy plate so it remains visible.

Formats: SVG outlined scalable vectors, PNG 6000px wide (logograms 2400px), lossless WebP 1200px for websites. Pixel dimensions rather than DPI determine web sharpness. SVG is recommended for small website logos.

Colors: Navy #192750, Crimson #B72E3A, White #FFFFFF, Light Grey #CBD1DC. Gradient variants follow the earlier gradient exports.

No tagline. Do not add padding to zero-margin assets unless needed by the consuming layout. Original font files are not distributed.

BRAND GUIDELINES v1.0 / EN

EN / Version 1.0 · September 2026

Use the signature gradient horizontal logo for digital applications on light backgrounds. Choose solid artwork for simpler reproduction, or white for dark backgrounds.

The package also includes navy monochrome and light-grey variants. “Primary Dark” means a dark wordmark for light backgrounds; “Primary Light” means light artwork for dark backgrounds.

Let H be the logogram height. Keep at least ¼ H clear on every side of the complete logo, measured from the visible artwork. Keep text, images, and layout edges outside this area.

Zero-margin assets are tightly cropped. Add clear space in your layout. Plate assets include padding of 15% of logo height; add more space where needed to meet the ¼ H rule.

HEX and RGB values describe digital color. Convert and proof with your print partner for the chosen material and process; no Pantone or fixed CMYK match is specified.

The wordmark is based on General Sans Semibold 600. Its letters are outlined in the supplied SVGs. Always place the original artwork; do not recreate the logo by typing the name.

Use Arial when Geist is unavailable in documents or email. Font files are not included in the logo set; check the font license before installing or sharing.

Scale proportionally and preserve internal spacing.

Choose an asset with clear contrast against its background.

Keep the required clear space around the whole composition.

Use the solid version when gradients cannot reproduce well.

Do not stretch, rotate, crop, or skew the artwork.

Do not recolor the logo or change the gradient.

Do not add shadows, outlines, bevels, or 3D effects.

Do not retype the wordmark or attach a tagline to the lockup.

The assets identify Spesica. Do not imply a partnership, endorsement, or ownership beyond your actual relationship with Spesica.
ID / Versi 1.0 · September 2026

Gunakan logo horizontal signature gradient untuk media digital berlatar terang. Pilih versi solid untuk reproduksi sederhana, atau putih untuk latar gelap.

Paket juga memuat versi monokrom navy dan light grey. “Primary Dark” berarti wordmark gelap untuk latar terang; “Primary Light” berarti logo terang untuk latar gelap.

Tetapkan H sebagai tinggi logogram. Sisakan ruang bebas minimal ¼ H di setiap sisi logo lengkap, diukur dari batas artwork yang terlihat. Jauhkan teks, gambar, dan tepi bidang dari area ini.

Aset zero margin dipotong tepat pada batas artwork. Tambahkan ruang bebas dalam layout. Aset plate memiliki padding 15% tinggi logo; tambahkan ruang bila perlu agar memenuhi aturan ¼ H.

HEX dan RGB menjelaskan warna digital. Lakukan konversi dan proof bersama percetakan sesuai bahan serta proses produksi; tidak ada acuan Pantone atau CMYK tetap yang ditentukan.

Wordmark menggunakan General Sans Semibold 600 sebagai dasar. Hurufnya sudah berbentuk outline dalam SVG. Selalu gunakan artwork asli; jangan membuat ulang logo dengan mengetik namanya.

Gunakan Arial saat Geist tidak tersedia pada dokumen atau email. File font tidak disertakan dalam paket logo; periksa lisensinya sebelum memasang atau membagikan.

Ubah ukuran secara proporsional dan jaga jarak internal.

Pilih aset dengan kontras yang jelas terhadap latarnya.

Pertahankan ruang bebas di sekeliling komposisi lengkap.

Gunakan versi solid bila gradasi tidak dapat direproduksi dengan baik.

Jangan meregangkan, memutar, memotong, atau memiringkan logo.

Jangan mengganti warna logo atau mengubah gradasinya.

Jangan menambah bayangan, outline, bevel, atau efek 3D.

Jangan mengetik ulang wordmark atau menempelkan tagline pada lockup.

Aset ini digunakan untuk mengidentifikasi Spesica. Jangan menyiratkan kemitraan, endorsement, atau kepemilikan di luar hubungan Anda yang sebenarnya dengan Spesica.

https://spesica.com/brand
https://spesica.com/id/brand
