THE SPESICA IDENTITY

Brand
guidelines.

A shared foundation for how we look, speak, and build. The essentials for representing Spesica with clarity and consistency.

Download guidelines Download logo set

Version 1.0 · September 2026

LOGOGRAMBUILD · INNOVATE · GROW

01 / Foundation

Strong foundations.
Intelligent progress.

Spesica is an AI and data company that develops its own products and builds tailored solutions for businesses. Our identity brings disciplined engineering and purposeful innovation into one recognizable system.

The two interlocking geometric forms create a hexagonal S: a visual expression of connection, structure, and forward movement. Navy grounds the identity; crimson brings energy and intent.

A · STRUCTUREB · ENERGYINTERLOCK

THE SYMBOL

Connection creates progress.

Spesica’s interlocking forms represent the power of connection. By bringing together complementary strengths, we create the foundation for meaningful progress.

  1. 01Complementary formsTwo distinct shapes represent complementary strengths, expressed through navy and crimson.
  2. 02Designed to connectEach form is shaped to interlock with the other, creating a unified structure.
  3. 03Stronger togetherTogether, they form a single symbol — greater than the sum of its parts.

A HISTORICAL PARALLEL

The year Eli H. Janney’s railway coupler was patented

The Janney railway coupler, patented in 1873, demonstrates how thoughtful engineering can improve the safety and reliability of a much larger system.

Spesica’s interlocking forms express a similar philosophy: when complementary capabilities come together, they create possibilities greater than their individual parts.

We believe meaningful progress begins with purposeful connections — and the engineering discipline to turn them into real-world value.

OUR PRINCIPLES

01

Build with purpose

We start with real business needs and turn them into dependable products and solutions through thoughtful engineering.

02

Innovate with discipline

We explore new possibilities with AI, data, and technology, balancing bold ideas with practical execution.

03

Grow together

We take ownership, continuously improve, and build lasting partnerships that create value and drive shared progress.

02 / Logo system

One identity.
The right expression.

Use the signature gradient horizontal logo for digital applications on light backgrounds. Choose solid artwork for simpler reproduction, or white for dark backgrounds.

Spesica · Signature gradient
PRIMARYA

Signature gradient

Primary digital use on white or a calm light field.

Download SVG
Spesica · Signature solid
FLAT COLORB

Signature solid

Navy and crimson for flat-color reproduction.

Download SVG
Spesica · White / reverse
REVERSEC

White / reverse

White artwork on navy or another calm dark field.

Download SVG
Spesica · Stacked
VERTICALD

Stacked

A vertical composition for taller spaces.

Download SVG
Spesica · Logogram
SYMBOLE

Logogram

Use when the Spesica name is already clear.

Download SVG
Spesica · Wordmark
NAME ONLYF

Wordmark

Use the outlined name artwork as supplied.

Download SVG

The package also includes navy monochrome and light-grey variants. “Primary Dark” means a dark wordmark for light backgrounds; “Primary Light” means light artwork for dark backgrounds.

03 / Space & size

Give the identity room.

Let H be the logogram height. Keep at least ¼ H clear on every side of the complete logo, measured from the visible artwork. Keep text, images, and layout edges outside this area.

Zero-margin assets are tightly cropped. Add clear space in your layout. Plate assets include padding of 15% of logo height; add more space where needed to meet the ¼ H rule.

Spesica
¼ H clear on every side
Recommended minimum widths
CompositionDigitalPrint
Horizontal136 px34 mm
Stacked96 px24 mm
Logogram24 px6 mm
Wordmark112 px28 mm

Check legibility at final size and use PNG at least 2× its displayed width. For a 16 px browser tab, use the supplied favicon. These sizes are starting points, not a substitute for a production proof.

04 / Colors

Grounded in navy.
Driven by crimson.

Navy anchors headings and structure. Crimson highlights actions and key moments. White and light grey provide space and balance.

Navy

#192750

RGB 25 · 39 · 80

Headings, wordmark, dark fields

Crimson

#B72E3A

RGB 183 · 46 · 58

Primary actions and emphasis

White

#FFFFFF

RGB 255 · 255 · 255

Content fields and reverse artwork

Light Grey

#CBD1DC

RGB 203 · 209 · 220

Supporting fields and light artwork

SUPPORTING WEBSITE COLORSDeep #101B38Slate #566176Paper #F5F6F8

Preserve the signature gradient.

Use the original gradient SVG or PNG. The navy symbol moves from #101A3D through #233778 to #4159B5; crimson moves from #851725 through #B72E3A to #E43B46. The wordmark moves from #131D40 to #283E7A. Do not rebuild the gradient by eye.

NAVY SYMBOL · #101A3D#233778#4159B5
CRIMSON SYMBOL · #851725#B72E3A#E43B46
WORDMARK · #131D40#283E7A
White on navy Use
Navy on white Use
White on crimson Use
Light grey on white Avoid

Use navy on white or light grey, and white on navy or crimson. Keep light grey off white for essential text. Supporting website colors: Deep #101B38, Slate #566176, Paper #F5F6F8. HEX and RGB values describe digital color. Convert and proof with your print partner for the chosen material and process; no Pantone or fixed CMYK match is specified.

05 / Typography

Clear type.
Considered hierarchy.

Geist

400 / 500 / 600

  • Build. Innovate. Grow.REGULAR 400 · BODY
  • Build. Innovate. Grow.MEDIUM 500 · HEADINGS
  • Build. Innovate. Grow.SEMIBOLD 600 · EMPHASIS

Geist is the website typeface and the recommended companion for digital communications. Use Regular 400 for body text, Medium 500 for headings, and Semibold 600 for emphasis.

The wordmark is based on General Sans Semibold 600. Its letters are outlined in the supplied SVGs. Always place the original artwork; do not recreate the logo by typing the name.

Use sentence case, left alignment, and 1.4–1.6 line height for body text. Start at 16 px for web body text and 14 px for labels. Use a clear hierarchy and generous spacing.

Use Arial when Geist is unavailable in documents or email. Font files are not included in the logo set; check the font license before installing or sharing.

06 / Usage

Keep the original form.

The logo as supplied
As supplied
The logo stretched, which is not allowed
Stretched
The logo rotated, which is not allowed
Rotated
The logo recolored, which is not allowed
Recolored
The logo with a drop shadow, which is not allowed
Effects added

Use with care

  • Scale proportionally and preserve internal spacing.
  • Choose an asset with clear contrast against its background.
  • Keep the required clear space around the whole composition.
  • Use the solid version when gradients cannot reproduce well.

Avoid alterations

  • Do not stretch, rotate, crop, or skew the artwork.
  • Do not recolor the logo or change the gradient.
  • Do not add shadows, outlines, bevels, or 3D effects.
  • Do not retype the wordmark or attach a tagline to the lockup.

Across everyday applications

01

Websites

Use the horizontal SVG in the header and white artwork on the navy footer. Keep crimson for the main action.

02

Documents & presentations

Use a clear margin and a light background. Prefer SVG where supported, or a high-resolution PNG.

03

Avatars & small icons

Use the logogram or supplied app icon. Keep the built-in plate and safe space for small sizes.

07 / Voice

Purposeful.
Clear. Accountable.

Speak with calm confidence. Start with the business need, explain what the technology does, and state what it helps people achieve. Keep claims specific and supported.

Intelligent without being complicated. Ambitious without exaggeration. Professional without feeling impersonal.

PREFER

“We build AI agents that connect with business workflows.”

AVOID

“We revolutionize the future through next-generation intelligent innovations.”

EXAMPLE MESSAGE

We connect AI, data, and engineering to help teams work better and make informed decisions.

Clear

Use direct sentences and familiar words. Explain technical terms in context.

Grounded

Describe capabilities accurately. Avoid guarantees, inflated claims, and unexplained superlatives.

Human

Support human judgment. Respect privacy and make responsibility visible.

Write Spesica in running text and PT Spesica Lintas Maxima for the legal entity. Keep DinamisAI, TrueHire, and TrueSignal unchanged in both languages. Core tagline: “Build. Innovate. Grow.”

Distinct products. Shared foundation.

DinamisAI, TrueHire, and TrueSignal retain their own identities. Use “by Spesica” as a separate endorsement where appropriate. Keep clear space around each brand; do not merge product marks into the Spesica lockup.

BY SPESICA BY SPESICA BY SPESICA

08 / Downloads

Ready to use.

Choose a language for the complete guide, or download the original logo assets.

ZIPSVG · PNG · WEBP

Logo set

SVG, PNG, WebP, favicons, usage notes, and asset manifest. Includes horizontal, stacked, logogram, and wordmark compositions; gradient, solid, navy, white, and light-grey variants where available. Transparent zero-margin, white-plate, and navy-plate assets are named by use. Font files are not included.

Download logo set

SVG · Outlined vectors for websites and scalable artwork.

PNG · 6000 px wide compositions; 2400 px logograms for documents and presentations.

WebP · Lossless, 1200 px wide assets for websites.

The assets identify Spesica. Do not imply a partnership, endorsement, or ownership beyond your actual relationship with Spesica.

For brand usage questions

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